HBO: Look Ma, first selfie in outer space!
Neha Damle and Mehak Jaini
Campaign details
Brand: HBOBrand owner: Turner International India Pvt Ltd (HBO)Lead agency: DDB Mudra GroupContributing agencies: OMLogic ConsultingCountry: IndiaIndustry: TV channels, services, programmesChannels used: Internet - display, Internet - microsites, Social mediaMedia budget: Up to 500k
Executive Summary
HBO was premiering Gravity for the first time in India, but unlike competition that had deep pockets and a wide network, HBO only had INR 5 lakhs (approx. £5,000 GBP) and one channel. In...