Wilkinson Sword: Facebook couples

This case study describes how British shaving brand Wilkinson Sword used the power of micro-influencers to launch a new product and paid media to amplify the effect.

Wilkinson Sword: Facebook couples

Gareth Price

Campaign details

Brand: EnergizerBrand owner: Wilkinson SwordLead agency: The Social PartnersCountry: United KingdomIndustry: Shaving productsChannels used: Product sampling, Social media, Word of mouth, advocacyMedia budget: Up to 500k

Executive Summary

This case study describes how British shaving brand Wilkinson Sword used the power of micro-influencers to launch a new product and paid media to amplify the effect.

In a market saturated by sameness and dominated by Gillette, the challenge was to reach and persuade young men, who were shaving less and...

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