Twin Pickings: Better Together 2.0

This case study demonstrates how Jacob's Creek, Australia's largest wine brand, increased awareness of its new Twin Pickings wine drink through a music-focused campaign that celebrated the target audience's love of friendships.

Twin Pickings: Better Together 2.0

Ben Taylor, Stuart Chater, Rosalie Odtojan, Richard Chapman et al

Campaign details

Brand: Twin PickingsBrand owner: Jacobs Creek Lead agency: Vizeum Australia, The Story Lab Country: AustraliaIndustry: Alcoholic drinks industry (general), WinesChannels used: Online video, Social mediaMedia budget: Up to 500k

Executive Summary

The wine category has found it hard to recruit young consumers whose tastes and lifestyles lead them to other beverages. Jacob's Creek seized this opportunity and created Twin Pickings, a blend of sweet and crisp wine varieties to make...

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