Nissan Mexico: Sin bajar del March

This case study demonstrates how Nissan, a Japanese multinational automobile manufacturer, launched a campaign with Twitter to announce the new version of an existing car and increase sales in Mexico.

Nissan México: Sin bajar del March

Julen Elizari, Carlos Guevara and Esstefanie Estévez

Campaign details

Brand: Nissan MexicoLead agency: DeQueBuzz, DANContributing agencies: OMDCountry: MexicoIndustry: Compact, small family carsChannels used: Content marketing, Events & experiential, Games & competitions, Internet - display, Online video, Social media, Word of mouth, advocacyMedia budget: Up to 500k

Executive Summary

Nissan needed to raise awareness about the new version of a model called March and impact a double target audience in an original, memorable way. The goal was to communicate the main car's...

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