Sensodyne: WUTS (Wake up to tooth sensitivity)
Arshdeep Singh Chhabra
Campaign details
Brand: SensodyneBrand owner: GlaxoSmithKline Asia Pvt Ltd.Lead agency: Wunderman International, MindshareCountry: IndiaIndustry: Oral healthChannels used: Content marketing, Email marketing, Events & experiential, Internet - display, Internet - microsites, Internet - search, Mobile & apps, Newspapers, Point-of-purchase, in-store, Print - general, unspecified, Public relations, Radio, Social media, Television, Word of mouth, advocacyMedia budget: Up to 500k
Executive Summary
35% of Indian adults suffer from tooth sensitivity and experience short sharp sensations in their teeth whenever they...