How to market effectively to Millennials
Ola Mobolade
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Speed read
Based on their size and distinct demographic composition, attitudes, values, motivations, and media consumption, Millennials are a generational cohort of increasing importance to marketers. Their relatively new entry into the global work force, and attractive buying power, have been key drivers, fueling the race to create Millennial-relevant strategies and content. However, as with any new marketing target, Millennial myths and misconceptions abound, making...