Revolutionising Asia: 3 key trends in social media

This article examines the three predominant themes that underpin social media in APAC: the pressures of constant social content creation, the power of social payments and increasing concerns around privacy.

Revolutionising Asia: 3 key trends in social media

Bonnae Ogunlade, Michael Fegan, Robert Fry and Jennifer Serrano

Introduction

The biggest global shopping day isn't Black Friday - its "Singles Day" - a Chinese-led holiday where singles celebrate (or commiserate) their solo status. And during the last Singles Day around US$9bn had been spent within the first 12 hours. The biggest payment platform, Alipay, processed up to 86,000 payments per second and 16,000 brands sold at least one item through Alibaba on Singles day.

Furthermore, Singles Day is now the world's biggest online shopping day of the year, with 73% of...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands