How the Football Association is managing change
Joseph CliftWarc
England's Football Association (known as "the FA") is a highly unusual sports body. Unlike most other national football associations, it directly owns the nation's biggest sports stadium: in England's case, Wembley, a 90,000-seater in North London, which hosts music concerts and American Football matches, among other high-grossing events, all year round.
But, despite big and diverse sources of cash – latest financial results show the FA booked £320m of revenues in the last football season, including £121m for broadcasting, £98m from the stadium and £58m for sponsorship – the FA...