Virgin Holidays: Virtual holidays

This case study details how Virgin Holidays leveraged virtual reality technology in the UK to foment excitement in the cold months of winter, when people plan their holidays and go to travel stores to validate their choices.

Virgin Holidays: Virtual Holidays

Agency: OMD UK

The January Sale is Virgin Holidays' most important in the year. Winter-weary Brits love using downtime in December to begin planning next year's holiday. During this period most people still look to the reassurance and personal experience of a retail travel agent in store after having conducted their own research online.

During this busy sales period, stores come under considerable strain, resulting in the formation of long queues and many fed up customers walking away from the shops altogether.

We had to find a way to create a queue people wanted to be...

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