How to create engaging video advertising in Hong Kong
Dominic AllonGoogle Hong Kong
Marketers are living in a time of innovation and paradox. On one hand, online video ad formats such as YouTube's TrueView ads have removed traditional 30-second time constraints, giving brands more time to tell their stories.
On the other hand, a "skip" button that allows viewers to skip the ad after five short seconds means that advertisers have to create more engaging stories that not only grab an audience's attention, but hold it, too. Throw short attention spans and unlimited choice on top of that, and...