Three insights from Tet video campaigns in Vietnam

This article provides practical tips for brands on how to create effective video advertising for the Tet holiday season in Vietnam.

Three insights from Tet video campaigns in Vietnam

Anh NguyenGoogle VietnamEdouard HugotAPAC YouTube

Across Vietnam, Tet New Year celebrations are synonymous with fireworks, festive cây nêu, and shouts of "Chúc Mùng Nam Mói!" And now, there's a new tradition to add to the list: video advertising.

Vietnamese brands are creating Tet-focused YouTube ads and seeing big results.

YouTube has burst onto the scene in Vietnam. Just a few years ago, YouTube was a nascent platform in the country. Now, with hours watched growing 120% year on year and 78% of all internet users watching videos on a...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands