Three insights from Tet video campaigns in Vietnam
Anh NguyenGoogle VietnamEdouard HugotAPAC YouTube
Across Vietnam, Tet New Year celebrations are synonymous with fireworks, festive cây nêu, and shouts of "Chúc Mùng Nam Mói!" And now, there's a new tradition to add to the list: video advertising.
Vietnamese brands are creating Tet-focused YouTube ads and seeing big results.
YouTube has burst onto the scene in Vietnam. Just a few years ago, YouTube was a nascent platform in the country. Now, with hours watched growing 120% year on year and 78% of all internet users watching videos on a...