6 rules for brand success in the digital age

Charlie Ebdy

This article attempts to break through traditional brand building that sustains, but does not create brands; in the digital age, brands that are agile, provide value, and find a core of followers will succeed.

6 rules for brand success in the digital age

Charlie Ebdy Vizeum UK

Today, around 90% of brands fail. Charlie Ebdy of Vizeum argues that we need to break the old rules of brand building to succeed in the era of 'permissionless innovation' and offers six new rules to grow a brand in the 21st century.

It's a guilty secret of marketers that our brands are unlikely to succeed: in spite of our best efforts, the failure rate for new brands is high and likely increasing. This failure is because we have focused on learning the lessons of brands...

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