IAB Social Media Buyer's Guide: how to advertise on the seven leading social media platforms

This guide provides a detailed framework for buying advertising on the leading social media platforms: Facebook, Foursquare, Instagram, LinkedIn, Pinterest, Tumblr and Twitter.

This IAB guide provides a detailed framework for buying advertising on the seven leading social media platforms.

1. Facebook

With advancements in video ad products, Facebook is offering new ways to bring brands to life, making it a valuable marketing channel to drive results across business objectives.

2. Foursquare

Foursquare has created an ad platform to leverage its unique data set, allowing marketers to reach the Foursquare audience outside of the app based on their real-world behaviours.

3. Instagram

Instagram presents brands with the unique ability to reach a creative and highly engaged audience, and benefit from the platform's high-quality...

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