GroupM's Norman: Advertising's future is in emerging markets

This event report outlines some of the main benefits that US marketers could enjoy from looking to emerging markets for inspiration.

GroupM's Norman: Advertising's future is in emerging markets

Geoffrey PrecourtWarc

To track the future of marketing, insists Rob Norman, look to emerging nations.

And GroupM's Chief Digital Officer also provided delegates at the 4A's (American Association of Advertising Agencies) Transformation 2016 conference with a brief, but highly instructive, primer on a few of the headline trends informing this logic.

"Our ability to understand the changing dynamics of behavior – from observing what's going on in China and the growth of online video versus television there; the incredibly light-bandwidth use of global marketing in India; the evolution of payments going...

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