10 ways brands should adapt to Malaysia's economic slowdown

This article outlines 10 ways Malaysian consumer behavior has changed as a result of economic slowdown and offers brands practical tips as to how they can adapt in a time of negative Malaysian consumer sentiment.

10 ways brands should adapt to Malaysia's economic slowdown

Sue-Anne Lim

Malaysia, with its multicultural and hyper-connected population, offers brands a myriad of brand opportunities.

But ongoing economic uncertainty in Malaysia is beginning to have an negative impact on the spending habits of every day Malaysians – and marketers must think outside the square to keep consumers engaged.

The latest Consumer Confidence Index crept just two points from a historical low of 78 in the final quarter of last year as economic and political controversy continue to impact the country's desire to spend.

From Dentsu Aegis's proprietary Consumer Connection System...

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