Sizmek: Game-changing best practices for video advertising 2016

This paper presents best practices for video advertising to deliver compelling and memorable brand messaging.
  • MediaPost recently reported that "video and native ads are considered to be less interruptive to mobile user experience and better at lifting brand awareness and engagement".
  • As a whole, mobile ad revenue is set to rise by an annual compound growth rate of 26.5% through 2020, with US digital video ad revenue growing at 21.9% through that same time frame.
  • The paper contains general tips, advice on messaging and calls to action, encoding, high-impact and interactive video, and mobile video....

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