Asia's 'post-mobile' consumer: Cross-screen user behavior insights from Appier

This report reveals insights from an analysis of more than 850 billion data points from Appier-run campaigns across 11 markets in Asia.

Asia's 'post-mobile' consumer: Cross-screen user behavior insights from Appier

Appier

1. Multi device usage in Asia is the norm

Over half of Asia's multi device users use three or more screens.

More than one half of multi device users in Asia use three or more screens: 29% use three, while 22% use four.

Multi device usage in Asia, 2H 2015

Y-axis: % of multi-device users

Among markets we surveyed, more than half reflect the same trend

In AU, JP, KR, PH, SG and TW, more than 50% of multi device users switch between more three or more screens.

Multi device...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands