TripAdvisor's four rules for building the perfect app

This event report explains how TripAdvisor, the travel platform, has ensured its mobile app continues to meet the evolving needs of consumers.

TripAdvisor's four rules for building the perfect app

Sonia Paul

TripAdvisor's mobile app has been downloaded more than 215 million times since 2010, when this tool was first made available to users of the iPhone and Android devices.

Consequently – at least according to the Needham, Massachusetts-based firm – this offering is now the world's most popular travel application, and contains some 290 million user-generated reviews of hotels, restaurants and attractions across the globe.

And Yenyi Fu, TripAdvisor's Director/Mobile Product, told delegates at EyeforTravel's San Francisco Summit 2016 that the brand's approach in this space is equally holistic in nature....

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