How Home Depot optimizes the ecommerce experience
Sonia Paul
Jinzhou Huang, Senior Manager/Testing & Optimization at Home Depot, believes adhering to a few core principles can help brands deliver value through their digital personalization and optimization efforts.
"It is so important for you to think beyond single location, or single objective, optimization," she told delegates at the Adobe Summit 2016 in Las Vegas. "You really need to think about it as an end-to-end journey."
For Home Depot, a home-improvement chain operating 2,200 stores, that journey now has both physical and digital components. Its online revenue increased by 25% – or...