Thomas' English Muffins and Bagels: Top it like a Texan
Brand: Thomas'
Lead Agency: TPN
Year: 2015
Introduction
This case study, for Thomas' English Muffins and Bagels, is aimed at increasing brand awareness in Texas – a place not normally (if at all) associated with serving up either. "Top It Like a Texan," an integrated campaign increased awareness and penetration by connecting Thomas' with local flavors and tastes, helped by high-profile Fort Worth Chef Tim Love who demonstrated how to split, toast, and top Thomas' English muffins and bagels like a Texan. In addition:
- Thomas' English muffins,...