Thomas' English Muffins and Bagels: Top it like a Texan

This case study looks at a campaign from Thomas', the American muffin brand, that aimed to increase brand awareness in Texas, using a regionally famous chef to drive credibility and appeal.

Thomas' English Muffins and Bagels: Top it like a Texan

Brand: Thomas'

Lead Agency: TPN

Year: 2015

Introduction

This case study, for Thomas' English Muffins and Bagels, is aimed at increasing brand awareness in Texas – a place not normally (if at all) associated with serving up either. "Top It Like a Texan," an integrated campaign increased awareness and penetration by connecting Thomas' with local flavors and tastes, helped by high-profile Fort Worth Chef Tim Love who demonstrated how to split, toast, and top Thomas' English muffins and bagels like a Texan. In addition:

  • Thomas' English muffins,...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands