Kofola: Renaming a traditional brand and teaching two nations to lisp
First of all, our task was to support the sales of a 0.5l format of Kofola, a traditional Czechoslovak cola drink, which is designed for a young target group. The primary aim was to increase sales of the entire taste portfolio and launch a new novelty product, apricot Kofola. Second, our task was to build the 0.5l format's positioning as a crazy, funny, positive brand, which brings consumers refreshing moments.
Client brief
Kofola a.s. is the biggest non-alcoholic drink producer in Czechoslovakia. The cola drink Kofola is its flagship,...