Five ways to create unskippable video advertising in Australia

This piece offers marketers five practical strategies to create 'unskippable' video advertising on YouTube, based on behavioural insights from the Australian market.

Five ways to create unskippable video advertising in Australia

Think With Google APAC

Change the channel, open the fridge, check your phone, fast forward, skip. People have found ways to avoid advertising since – well, the beginning of advertising. And now the power to choose what to watch is firmly with the consumer.

We've got new research and five keys to creating unskippable ads.

People have been honing their skipping skills on TV for a long while. Thanks to DVR, second screens, and remote controls, TV viewers have plenty of ways to avoid watching commercials. In fact, only 35% of...

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