Swiping and vlogging: how brands can engage with younger consumers
Brian CarruthersWarc
Generation Y and Generation Z aren't really so very different from each other. The latter may have grown up as true digital natives while the former can, if they try, recall a time before the internet. But both groups are essentially wedded to technology, with all that entails.
At the ISBA Annual Conference, held in London in March 2016, Neil Davidson and Helen Weisinger of digital agency HeyHuman, described a "Generation Tinder" mindset that cuts across both Millennials and Centennials, as they outlined their recent research in...