Chaos and Innovation: how to seize opportunity in a disrupted marketplace

This article looks at the fundamental changes taking place in consumer behaviour, tech, and marketing, and forwards methods in which brands can seize the opportunity of disruption.

Chaos and Innovation: how to seize opportunity in a disrupted marketplace

Leslie Klein and Neil Carty

We've all seen disruption happen, the establishment giants too big to notice the upstarts at their feet quietly pulling the rug out. That's what it looked like to watch Netflix execute two industry-changing offerings, first unseating Blockbuster in at-home video rentals and then disrupting itself in the move to on-demand subscription streaming. And disruption is equally visible now, as Uber and Lyft challenge taxi services, on-demand delivery, and even the traditional model of auto ownership. What we're witnessing is the result of fundamental systemic...

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