Turning consumer mindset research into Holiday Inn Hotels media targeting

This case study describes how Holiday Inn Hotels, part of a world-leading hotel group, launched an innovative online advertising campaign to increase the likelihood of US travelers booking at Holiday Inn Hotels.

Turning consumer mindset research into Holiday Inn® Hotels media targeting

Phil Maves

Campaign details

Brand: Holiday Inn® HotelsBrand owner: Intercontinental Hotels GroupAgency: TNS GlobalCountry: USAIndustry: Market Research AgencyChannels used: Internet - display, Online videoMedia budget: $500k - $1 million

Executive Summary

Intercontinental Hotels Group wanted to increase consideration for stays at their Holiday Inn® Hotels through an online advertising campaign. Holiday Inn® Hotels wanted to make their online advertising more effective by targeting people who were more open and engaged. They wanted to make their money go...

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