Southeastern: #SEhiddengems - online summer sale

This case study describes how Southeastern, a rail operator in the United Kingdom, launched a campaign to promote off-peak travel.

Southeastern: #SEhiddengems – online summer sale

Mark Anderson

Campaign details

Brand: SoutheasternBrand owner: Go-AheadAgency: OMDContributing agencies: Citigate Dewe RogersonCountry: United KingdomIndustry: Transport, Tourism, TravelChannels used: Content marketing, Earned media, buzz, Email marketing, Internet - display, Internet - general, Online video, Outdoor, out-of-home, Public relations, Social media, Word of mouth, advocacyMedia budget: Up to $500k

Executive Summary

The market for leisure travel presents a huge opportunity for Southeastern. As one of the busiest rail network operators in the country, the need to promote travel during off-peak...

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