Southeastern: #SEhiddengems – online summer sale
Mark Anderson
Campaign details
Brand: SoutheasternBrand owner: Go-AheadAgency: OMDContributing agencies: Citigate Dewe RogersonCountry: United KingdomIndustry: Transport, Tourism, TravelChannels used: Content marketing, Earned media, buzz, Email marketing, Internet - display, Internet - general, Online video, Outdoor, out-of-home, Public relations, Social media, Word of mouth, advocacyMedia budget: Up to $500k
Executive Summary
The market for leisure travel presents a huge opportunity for Southeastern. As one of the busiest rail network operators in the country, the need to promote travel during off-peak...