MasterCard: Mother’s Day powered by the digital and e-commerce engine

This case study describes how MasterCard, the second-largest credit card brand in Asia-Pacific, created a campaign around Mother's Day to improve its competitive offering to customers in different countries.

MasterCard: Mother's Day powered by the digital and e-commerce engine

Yasser Ismail and Mehdi Elaichouni

Campaign details

Brand: MasterCardBrand owner: MasterCardAgency: Digital Arts NetworkContributing agencies: Carat, McCann, OctagonCountry: Australia, China, Hong Kong, India, SingaporeIndustry: Banks, credit cards, loans, Financial services (general)Channels used: Internet - display, Social media, Sponsorship - media, Word of mouth, advocacyMedia budget: Up to $500k

Executive Summary

Mother's Day is a very popular gifting period in the APAC region. Insights have shown that there is an increase in spending during the weeks...

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