BeHEARD: Rare Genomics Institute – BeHEARD competition

This case study describes how the Rare Genomics Institute (RG), an international non-profit organisation, set up BeHEARD, a global science competition, to help rare disease patients find hope for a cure.

BeHEARD: Rare Genomics Institute – BeHEARD competition

Sarah Park

Campaign details

Brand: BeHEARDBrand owner: Rare Genomics InstituteAgency: Rare Genomics InstituteCountry: GlobalIndustry: Healthcare services, providersChannels used: Content marketing, Events & experiential, Internet - display, Internet - microsites, Online video, Print - general, unspecified, Public relations, Social media, Word of mouth, advocacyMedia budget: $500k - $1 million

Executive Summary

BeHEARD (Helping Empower and Accelerate Research Discoveries) is a global rare disease science competition hosted by the Rare Genomics Institute (RG). The program provides rare disease researchers with an opportunity...

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