Great Northern Brewing Co.: Australia's first 'closed loop' mobile sampling platform
Murray Jess
Campaign details
Brand: Great Northern Brewing Co.Brand owner: Carlton & United BreweriesAgency: The Zoo RepublicCountry: AustraliaIndustry: Alcoholic drinks industry (general), Beer & ciderChannels used: Email marketing, Social mediaMedia budget: Up to $500k
Executive Summary
Origin
When launching new products, creating awareness and trial is key to sales success. A common tactic is product sampling. These product samples are handed out during activation events without any real way of quantifiably measuring their impact on sales....