Omron: Donate your voice to help someone see
Jitender Dabas, Harshit Jain, Vainteya Gavai
Campaign details
Brand: OmronBrand owner: Omron Automation India Pvt. Ltd.Agency: McCann WorldgroupCountry: IndiaIndustry: Information technology, high-techChannels used: Events & experiential, Internet - microsites, Mobile & apps, Online video, Public relations, Social media, Word of mouth, advocacyMedia budget: Up to $500k
Executive Summary
Omron the world leader in sensing technology wanted to get people to associate it with human values and not cold values like precision and accuracy. By urging people to donate their...