Omron: Donate your voice to help someone see

This case study describes how Omron, a market-leader in home healthcare in India, launched a corporate social responsibility campaign to encourage people to donate time to help the blind and improve Omron's brand affinity.

Omron: Donate your voice to help someone see

Jitender Dabas, Harshit Jain, Vainteya Gavai

Campaign details

Brand: OmronBrand owner: Omron Automation India Pvt. Ltd.Agency: McCann WorldgroupCountry: IndiaIndustry: Information technology, high-techChannels used: Events & experiential, Internet - microsites, Mobile & apps, Online video, Public relations, Social media, Word of mouth, advocacyMedia budget: Up to $500k

Executive Summary

Omron the world leader in sensing technology wanted to get people to associate it with human values and not cold values like precision and accuracy. By urging people to donate their...

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