Mizrahi Tefahot: Happiness? Who is searching Happiness in banking at all?
Pnina Wiessman
Campaign details
Brand: Mizrahi TefahotBrand owner: Mizrahi TefahotAgency: Reuveni Pridan IPGCountry: IsraelIndustry: Banks, credit cards, loansChannels used: Earned media, buzz, Email marketing, Internet - display, Internet - microsites, Internet - search, Mobile & apps, Newspapers, Online video, Outdoor, out-of-home, Packaging & design, Public relations, Radio, Social media, TelevisionMedia budget: $3 - $5 million
Executive Summary
Mizrahi Tefahot, a leading bank and the third largest in Israel, chose to challenge the banking category by generating...