Appy Kids Drinks: Augmented reality packaging
Annalisa Del Carro
Campaign details
Brand: Appy Kids DrinksBrand owner: Appy Food and DrinksAgency: Clooci CreativeCountry: United KingdomIndustry: Fruit & vegetable juicesChannels used: Packaging & designMedia budget: Up to $500k
Executive Summary
Clooci Creative was assigned the task of creating a dynamic packaging solution for Appy Food and Drinks' new kids' juice range that would suit their choice of cartons and appeal to their targeted kids market.
The brand used Nickelodeon assets to expand the brand's personality and broaden their reach...