- Local search is when consumers search via the web or mobile-based sites/apps for a geo-specific term or where location is derived to make search results more relevant to the searcher.
- Ensuring that a business appears in local search results is crucial for both small-medium sized businesses and multi-location enterprises as Google estimates 97% of consumers seek information about local businesses through online search.
- Marketers must expand their strategies to include local search and embrace metrics to measure success in this area.
- Business listings must be consistent and accurate across search providers to ensure the best user experience...
WARC subscribers can sign in to keep reading
Not a subscriber?
WARC helps you to plan, create and deliver more effective marketing
-
Prove your case and back-up your idea
-
Get expert guidance on strategic challenges
-
Tackle current and emerging marketing themes
We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.
Insights Team
Bray Leino
You’re in good company
We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.