- With over 1.7 billion players worldwide and 195 million in North America alone, gaming has penetrated all demographic segments with multiple generations growing up playing games across multiple devices.
- The paper considers three types of advertising format available to marketers and agencies with examples of the most common revenue and performance models.
- Marketers will continue to evolve beyond standard banner ads and pre-roll video ads with games to embrace new creative units that offer players rewards, value exchange video advertising, rich media creative, branded content and more.
- The evolution of location-based actions in game advertising opens the...
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