How Data Insights Changed Redmart's Mobile E-Commerce Strategy

This article explores how Singapore's leading online grocery service, Redmart, used consumer testing and big data to update its consumer experience for a new, multi-device shopper.

How Data Insights Changed Redmart's Mobile E-Commerce Strategy

Anna Hamill

In Singapore's highly-connected consumer landscape, online grocery service Redmart holds an enviable position.

The five year old Singaporean company is the established market leader in the city-state's online grocery sector, filling tens of thousands of orders every month and delivering them to customers across the island.

Singapore, with a population of 5.4 million people, is one of the most connected countries in the world with more than 85% of residents owning a smartphone. It's also one of the wealthiest countries per capita.

But despite these factors, Redmart's e-commerce...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands