Ten ways Sephora and DFS use e-commerce in Asia

This event report explores ten ways that cosmetics retail brand Sephora and travel retail brand DFS are using e-commerce to grow their sales in Asia.

Ten ways Sephora and DFS use e-commerce in Asia

Low Lai Chow and Anna Hamill

Asia is in the midst of an e-commerce boom.

According to a report by Forrester, five countries across Asia-Pacific will rake in more online retail revenue than the US and all of Western Europe combined over the next five years.

China, Japan, South Korea, India and Australia are predicted to collectively generate $1.4 trillion in online revenue by 2020.

Sephora Digital chief operating officer Ronan Hurley, DFS Group vice president of e-travel retail Betty Lam and MilkADeal co-founder Shaun Lee came together at...

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