MasterCard's eight pillars of digital transformation in Asia

This event report covers how MasterCard re-tooled its digital marketing strategy around eight key areas of transformation.

MasterCard's eight pillars of digital transformation in Asia

Anna Hamill Warc

When MasterCard was grappling with how to evolve their marketing efforts for the digital age, two things were clear.

The first was that Asia was leading the global digital transformation in terms of unique users and growth. Dominic Koh, vice president and head of digital and social marketing for Asia Pacific at MasterCard, outlined eight key pillars of MasterCard's Asia-led digital transformation at Digital Marketing World Forum in Singapore recently.

With three of the four largest online populations globally – China holds the top spot with 642 million...

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