UK trends in wearable technology

As the wearable technology category gathers pace, digital research specialist Clicked uses findings from its biannual tracker to identify the trends and opportunities for brands in the category.

UK trends in wearable technology

Steve Mellor and Neil RussellClicked Research Agency

The most current data from Vandrico Solutions, whose database of wearable devices has been compiled since 2008, indicate that there are 433 wearable devices available to purchase. On average, about 30 new devices are launched every quarter around the world.

Using Google Trends to evaluate UK interest, internet searches on Smartwatches peaked around the launch of the Apple Watch in April 2015 and in the lead up to Christmas, but latest data reveal searches have fallen back to 2015 levels. The media are unsure how...

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