Lowe's #FixinSix

This case study demonstrates how Lowe's, a home improvement chain in the US, developed a new utility for a burgeoning social media platform to drive engagement with millennials.

Lowe's #FixinSix

As the second-largest home improvement retailer in the U.S., Lowe's has spent years developing its reputation as a trusted resource for project know-how and inspiration. However, to replace the aging Boomer population, we needed to find a way to bring Millennials into the fold. We pioneered a new use for Vine's 6-second video in order to reach Millennials in their own space. By giving them smart, scrappy, DIY-tips in delightful six-second bites, we not only gained the attention of Millennials, we gained their respect.

Marketing Context:

Two giants, a leader and a challenger, each fighting for preference: Coke's...

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