Back Off Radio: How the UAE's Traffic Authority reduced dangerous driving
BRAND: Roads and Transport Authority
AGENCY: Geometry Global Dubai
MEDIA USED: Radio
TARGET AUDIENCE: Taxi drivers and general drivers in Dubai
DETAILS:
Tailgating is a global problem, but in the UAE it is the major cause of road accidents and it's on the rise. Aggressive driving is a common occurrence on UAE roads. Dubai Police records show that in the last year, more than 43,200 accidents took place due to drivers not keeping a safe distance between vehicles.
'In Dubai, there was a 40% rise...