OLDTOWN White Coffee: Art of OLDTOWN

This case study describes a campaign by OLDTOWN White Coffee in Malaysia to claim back market share and re-establish its status as the original white coffee brand.

OLDTOWN White Coffee: Art of OLDTOWN

Summary

As proprietors of the original white coffee recipe, OLDTOWN White Coffee took ownership of the one place no other brand could: the Old Town in Ipoh, the capital city of Perak state, Malaysia, and known as the birthplace of white coffee.

Our collaboration with street artist Ernest Zacharevic and Ipoh's Tourism Board saw OLDTOWN White Coffee transform Ipoh's Old Town with seven unique murals. We turned art tourism into a medium, and spread our brand story with every piece of PR coverage and social media sharing. Best of all, we created permanent fixtures...

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