Child Survival India: No child brides

This case study describes a campaign by Indian NGO Child Survival India to raise awareness about the plight of child brides.

Child Survival India: No child brides

Agency: Havas Worldwide

Background

Child Survival India is a non-governmental organisation (NGO) that has been working to help vulnerable children since 1991. India is home to 29 million child brides and counting. They have taken it upon themselves to address the problem of child brides and make a sincere attempt at alleviating children out of their unforeseen misery.

Objectives

  • To compound awareness about child brides by driving media attention towards the problem (KPI: media impressions)
  • To generate human and social capital to start rural education drives about social and healthcare problems like domestic...

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