How 'Huggies Momentcam' changed Kimberly-Clark's integrated marketing in Asia
Low Lai Chow
Integrated marketing and digital marketing are two very different things, requiring different strategic approaches – brands must not lump them together.
That was the view of Rahul Asthana, Regional Marketing Director for Baby & Child Care, Digital & e-Commerce at Kimberly-Clark Asia Pacific.
Speaking at the Digital Marketing World Forum (DMWF) 2016 in Singapore, Asthana offered a tip for marketers: think about how they themselves behave as consumers when it comes to finding new products or shopping.
"You are seamlessly moving from offline channels to online channels. Sometimes...