Break it, fairy dust it, till we make it
James Wong Zenith Media, Malaysia
How should marketing adapt to the era of personalisation?
This essay was entered into The Admap Prize 2016. For more information visit the Prize page.
"The goal is to enable Google users to be able to ask questions such as 'What shall I do tomorrow?' and 'What job shall I take?'" This was a quote by Eric Schmidt, when asked by the Financial Timesin 2007 on how Google might look in five years' time. The statement illustrated his point on...