You don't know what's good for you
Richard Morris Whistlejacket
Personalisation can be a powerful tool, but handled badly it raises heightened levels of consumer expectation that cannot be satisfied and can create choice overload, making consumers work harder at their relationship with the brand than they ever wanted to.
The Admap Prize 2016 This essay was the Bronze Award winner of The Admap Prize 2016. For more information visit the Prize page.
One of the best pieces of investment advice I ever received was from a friendly financial director on my very first day...