A brand that knows your name isn't a personal brand
David Austin Iris Worldwide
How should marketing adapt to the era of personalisation?
This essay was entered into The Admap Prize 2016. For more information visit the Prize page.
Personalisation as marketing practice, much like the introduction of Big Data, offers exciting opportunities, but poses many questions regardless of where you stand on the 'marketing as a science or an art'debate. While questions around the performance and effectiveness of personalisation...