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Heather Dansie Starcom Mediavest Group
How should marketing adapt to the era of personalisation?
This essay was entered into The Admap Prize 2016. For more information visit the Prize page.
I wish I were talking to you now. If we were having a chat over coffee, it would be far more personal. I would be able to see your face, hear your tone of voice, read the signals – from your raised eyebrow to the tweak of your smile, even the glint in your eye. I wish you could interrupt me after each paragraph...