Slack tests the growth effect of advertising

This event report outlines why Slack, the digital communications platform, is experimenting with advertising in a bid to further accelerate its growth.

Slack tests the growth effect of advertising

Stephen WhitesideWarc

Slack is a cloud-based digital platform seeking to transform the way people communicate at work by encouraging real-time group interactions, rather than a strict reliance on email.

And the San Francisco-based enterprise, which launched in 2013, has recently turned to advertising to spread this message beyond its current base of 2.4 million users. "We're spending money on advertising now to see how effective it is for us," Stewart Butterfield, Slack's Co-Founder/CEO, told delegates at South by Southwest (SXSW) 2016 in Austin, Texas.

"If it is effective, then we'll probably...

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