The Effectiveness Of All Advertising Impressions vs. Only Viewable Impressions: An analytics model
Adobe Genius Award Winner: Pioneering Analytics Innovation
In 2013, the analytics software provider MarketShare (now a Neustar Solution1) created an awards program to emphasize the importance of connecting marketing to actual business results. The ANA Genius Awards2since have become a window into the fast-evolving world of marketing analytics, where the data scientist’s everyday job is to find measurable answers to the question, “What really drives sales, and how can brands...