Adstats: Ad blocking
Download a full PowerPoint presentation of these charts.The number of active ad-blocking software users rose 41% year-on-year to 198.3m at end-June 2015, according to research from PageFair and Adobe. This translated into $10.7bn in unrealised ad revenue last year, rising to $20.3bn in 2016. Users of gaming websites are most likely to block ads – 26.5% did so last year – followed by 19.1% of social networkers. In the US, the world's largest ad market, 16% of the online population use ad-blocking software, though adoption varies between states. Separate research from the IAB finds that...